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comScore: In US 25% Smartphone Users Are Also Tablet Users

comScore: In US 25% Smartphone Users Are Also Tablet Users

Recently comScore reports that the tablet computers are well doing in the U.S. Market.

According to the report, nearly 1 in 4 (23.6%) smartphone owners in the U.S. also own a tablet as of the end of April, up nearly 14% from the same period in 2011. When it came to non-smartphone owners, a still-respectable 10.6% of these individuals owned a tablet computer, a five-fold increase from April 2011. In total, 16.5% of all U.S. mobile subscribers have embraced the tablet computer and own at least one device in their household, an increase of 12%.

As the cost of tablets continues to come down, we will likely see these numbers increase even further. Google and ASUS are teaming up on a Nexus Tablet running on the Android platform, with high-end component parts and a surprisingly cheap $200 estimated price tag.

Apple is also not resting on its laurels, and is rumored to be producing a 7″ version of its top-selling iPad line of devices in time for the holiday season.

As tablet computers have become more powerful and more portable, customers are starting to see them as true replacements for netbooks and even laptops for most use cases. With both Apple and Google said to be doubling-down on tablets in 2012, it would by no means be a surprise to see the 2013 report indicate the 25% number increase to near 50% in the April 2013 report.

Via: comScore

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